LAURA ESQUER
CREATIVE DESIGN

I designed this 28 page multi-destination Princess Cruises direct mail piece that brings itineraries to life through the use of large, captivating photography, bold typography and clever, engaging copy. Each piece highlights the adventure and beauty of the destinations, creating an irresistible invitation to set sail.

For National Stress Awareness Month, I designed and wrote copy for a direct mail trifold that shows how Google Fiber takes the headache out of picking an internet provider, stress-free, guaranteed.

I designed a 5-panel roll-fold piece highlighting the Princess fleet’s two newest sister ships, using the five senses as a storytelling framework. Each panel teases the unforgettable experiences guests will enjoy, from the sights and sounds to the tastes and textures of an unforgettable journey.

I designed this casino direct mail piece for a Chinese New Year cruise, using rich reds, gold accents and traditional iconography to capture the festive spirit. The bold design and lively copy invited guests to celebrate the holiday with excitement and style on board.