Role: Lead Designer Overview: 28-page multi-destination direct mail piece for Princess Cruises, using bold typography, large photography, and engaging layouts to bring each itinerary to life. The piece highlights adventure, culture and beauty across destinations, balancing aspirational storytelling with practical information to inspire exploration and drive bookings.

Role: Lead Designer and Copywriter Overview: Most people do not think about their internet until it fails. This “Future Self” trifold flipped that mindset by letting the consumer’s future self inform them not to wait. The result was a playful, relatable piece that made Google Fiber’s benefits feel personal rather than technical.

Role: Lead Designer Overview: 5-panel roll-fold piece for Princess Cruises’ two newest sister ships, using the five senses as a storytelling framework. Each panel highlights the sights, sounds, tastes and textures of the journey, teasing the unforgettable experiences guests can expect on board.

Role: Lead Designer Overview: Bifold casino direct mail piece for a Chinese New Year cruise, using rich reds, gold accents and traditional iconography to capture the festive spirit. Bold visuals and lively copy invited guests to celebrate the holiday with excitement and style on board.