I was tasked with developing the creative direction and campaign assets for a limited-time Halloween offer. This included selecting key art, designing offer treatments, and creating visuals that captured the eerie excitement of the season. Using imagery of hauntingly beautiful locations, the campaign balanced playful spookiness with the brand’s signature sophistication.

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The final deliverables spanned digital ads, email marketing, and social media content. All were unified by a cohesive visual language that invited guests to embrace the thrill of Halloween with a touch of mystery and allure.