Role: Lead Designer

 

Overview:

As the lead designer for this limited-time Halloween campaign, I shaped the visual strategy and carefully selected key art to capture the season's energy and excitement while staying true to the brand's identity. I balanced playful spookiness with sophisticated design, using hauntingly beautiful imagery, bold typography and mood-driven color palettes to tell a cohesive and captivating seasonal story. All concepts were reviewed and approved by the creative director and marketing executives to ensure alignment with broader brand goals.

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Designed for a wide public audience, the campaign assets including digital ads, email and social media became the season's key highlights. Each element was crafted to work individually and together, unified by a consistent visual language that invited guests to experience Halloween with mystery, thrill and refined elegance.