LAURA ESQUER

I used After Effects to animate this corporate holiday eCard, transforming a traditional greeting into a dynamic brand experience. Executives shared the piece with their high-level mailing lists as a premium touchpoint to strengthen client relationships. By blending elegant motion with brand-aligned visuals, the project ensured leadership could engage their networks with a sophisticated and memorable seasonal message.

I designed assets for two L3Harris digital campaigns to maintain awareness for specialized defense/aerospace solutions. The "Solid Rocket Motor" ads focus on experience, while the "IVS Wescam" campaign positions the brand as a disruptor. Both use bold typography to ensure visual consistency and instant recognition across all digital platforms.

I designed a modular, interactive sales deck for L3Harris, empowering field reps to customize presentations for specific client needs. The design strictly follows corporate branding while remaining true to the spirit through rugged, high-impact visuals. This editable interface ensures brand consistency while providing the sales team with the flexibility required for dynamic field environments.

I designed this responsive email for Princess Cruises to promote the Lotus Spa semi-annual sale. The layout uses a clean, luxury aesthetic and clear hierarchy to drive pre-cruise bookings. I was responsible for the visual design and asset preparation before handing the project to a developer for coding. The design was optimized for both desktop and mobile to ensure legibility of the 20% discount and stateroom details.

I designed and coded a comprehensive responsive email suite for TrueCar’s Employee Auto Buying program. These emails ensure a seamless experience across desktop and mobile, using a clean layout to prioritize scannability and clear calls to action. By balancing brand aesthetics with technical development, I created a high-performing tool that effectively communicates complex pricing and benefits to a wide employee network.