Quarterly Connect Identifier

Role: Senior Design Lead

Overview

I designed a corporate HR initiative identifier for a quarterly program that encourages employees to connect with their managers in informal, relaxed settings. The design uses branded colors and visual elements that convey a light, approachable tone while maintaining alignment with the company’s overall identity. An icon was also created to further represent the initiative, making the program instantly recognizable across all communications.

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The identifier received executive buy-in and was applied across multiple touchpoints. These included digital communications, signage and internal collateral to create a cohesive and engaging experience that reinforces the initiative’s purpose and encourages employee participation.

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The branding system is built for scalability across future branded materials. By using playful vector-based artwork, the visual language remains flexible and crisp across any medium. This approach ensures that future collateral maintains a consistent balance of strategic meaning and creative magic.