Role: Designer

Overview:

I designed the logo for SK8LA, a skating lifestyle brand rooted in the culture and energy of Los Angeles, at the client’s request. The primary design stays true to the brand’s heritage, capturing a classic L.A. look that resonates globally. This authenticity is central to SK8LA’s appeal, with fans from Barcelona, the UK, and Argentina drawn to the genuine L.A. vibe the logo represents.

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The logo will be applied across apparel and other touchpoints, creating a cohesive visual identity. The main SK8LA logo remains raw and faithful to its original character. This balance between authenticity and innovation ensures the brand stands out, connecting deeply with a global audience while remaining true to its roots.