Role: Senior Design Lead

Overview:

I designed this distinctive event identifier for a high-visibility press event in Rome, integrating Roman iconography while remaining true to the company’s established branding. The identifier was applied across multiple touchpoints, including signage, digital assets and collateral, ensuring a cohesive and recognizable presence throughout the event.

 

Collaborating closely with counterparts in Italy across multiple time zones, I guided the creative execution to meet local expectations while maintaining global brand standards. The result was a visually compelling, versatile identifier that elevated the event experience and reinforced brand recognition across European audiences.