Roles: Art Director, Brand Representative

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Overview: 

I served as the Princess Cruises brand representative and acting art director on site in New York, collaborating closely with the Bon Appétit team on a two-day, five-part video cooking series. The project featured an established chef and influencer creating destination-inspired dishes, blending culinary storytelling with travel-driven brand narratives.

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I ensured creative alignment across all touchpoints, guiding visual direction, tone, and brand consistency throughout production. The resulting content reinforced Princess Cruises’ destination-forward positioning while delivering engaging, high-quality video assets designed for broad audience reach.

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ART DIRECTION