Roles: Art Director

​

Overview: 

I collaborated with our corporate video team to produce a brand-aligned itinerary sales video using footage captured during our Rhine and Moselle river valleys shoot. I guided the creative direction, selected a voice-over artist and refined the visual and audio design to ensure the video authentically represented AmaWaterways’ voice and brand. All concepts received executive approval, ensuring alignment with strategic marketing goals. The final piece successfully balanced compelling storytelling with promotional objectives, delivering a polished, engaging asset for the company website, YouTube and social media.

ART DIRECTION